There are many myths in negotiation. Among them: effective negotiators are born, not made. Experience is all you need to be a good negotiator. The strong negotiator never exhibits empathy. And perhaps the most stubborn myth? That having a Plan B makes you weak and gives you an easy out, preventing you from ever achieving your Plan A. In their iconic bestseller Getting to Yes: Negotiating Agreement without Giving In, Roger Fisher and William Ury coined the term “BATNA” – or …